Cathy Hall, owner of neverbored, was unhappy at her job and looking for a change. Her and her husband, Mark Dionne, travelled regularly, always on the lookout for the best spots for their favorite outdoor pastimes; hiking, snowboarding, and paddleboarding.

Running a modern retail business is no small task. The bread and butter of merchants (and their employees) depend on customers- and their customers’ satisfaction. How often (and how soon) a customer comes back once they’ve left your store is vital for small business growth.